Web Analytics And Tracking
At Garage Media, we use Google's Analytics software package to tag and track events and visits to websites. Starting with just a few code snippets and some customized web-based dashboards, we can start to cut through the tangled web of visitor traffic. Having the basic code installed is the crucial first step in that journey, but we have broader goals for our implementation.
The goal of analytics is to help you make informed decisions about where you need to invest time and resources to optimize your site, and to figure out how much money all of these visits are generating for you. We examine everything, every possible button click, link interaction, asset download, form fill, entrance channel, page load time and video playback. We then define a set of guidelines for how to build out your event tags, build your analytics goals, and set up your segments - both the ones that exist now and the ones that could exist in the future as you grow. Lastly, we actually go through and add our tags to your site's markup, tagging events where necessary to make sure every money making interaction is being recorded.
Part of the motivation for us taking the time to do this is selfish. We demonstrate the success of the SEO or web design work we engage in for you as a client is by having an analytics package installed and tracking results. This is also true of any of your own efforts, so even if our work with you only covers setting up Google Analytics and sending you on your way, we want to make sure you're starting out on the right foot.